A flurry of excitement erupted on the gambling forums at the end of the summer when dozens of new Microgaming casinos appeared. It is also one of the most costly (alongside Cryptologic) and is used by just 80 casinos. The latest version is usually only available once a quarter. This is why it is negative surprising that gamblers are so surprised.

Casino Share, a relatively new casino that uses Microgaming software, clarifies that this all is white label casinos. What is a white label, you ask? White label can be described as a small, independent casino that can be operated under its name.

It works like this: software producer, RTG, or Microgaming company, which produces software for casinos and sells it to clients, like Wheel of Wishes software. The software of a supplier is usually similar. The game set is nearly identical, and the monetary central processing unit is standard. The question of competition arises about casinos from different producers (where there are differences and grounds for competition) and about the casinos owned by the same producer. There are few ways to distinguish. There are many ways to attract clients: online and offline advertising, significant actions, and almost all partnership programs.

Some casinos sign contracts with software suppliers and obtain a permit to multiply the software further. These casinos offer white label programs that allow anyone to open their casino. The basic scheme is as follows: A partner pays a small amount (up to several thousand) and receives a standard site and software for clients’ downloading. It can be branded with the partner’s name and logo and not that of a parent casino. Support services and financial transactions are done through the parent casino cashier. White label software providers offer fully managed, cost-effective gambling websites easily operated by affiliates or owners. Online casinos, sportsbooks, poker, and bingo operators can enjoy all the benefits of marketing online casinos or bingo sites. After the initial installment, a partner will give about half of the profits to the parent casino.

This raises the question: Is this scheme profitable and convenient for whom? Software suppliers can make a lot of money by selling the right to create white-label and casino customization software. This increases the popularity of the software, although there is a risk of issues. Also, royalty is increased. The software supplier also gets its share of casino profits. The parent casino that organizes white label programs also reaps the benefits. The right to create white-label casinos is expensive. However, a significant portion of it is returned from the initial payment of the partner. Once the casino has opened, the casino begins to make profits without any marketing expenses. Support service and processing costs remain, but they are significantly lower than half of the profit.

Partners can always buy white-label casinos. They take on all risks when promoting the casino, and they get their expenses back. This scheme, on the other hand, is very convenient for them. You can get quality software at a fraction of the total price. Your organization’s expenses are minimal. They don’t have to obtain a license, set up support services, or organize processing. A partner can get a grand casino with very little investment and start to promote his brand. While he may only get 50%, he would receive 30-40% in partnership programs for promoting another brand in partnership programs. If the promotion is successful, this scheme allows him to buy out software completely or sell a well-known brand to its gamblers. This is an excellent option for businessmen, especially beginners willing to invest thousands of dollars but not millions in their casino.

White label casino owners feel at ease, even though they may take more significant or more minor risks. What about gamblers? This is not an option for them. First, users are usually only allowed to open an account at one casino and receive bonuses in that particular casino, either a parent or one with white labels. The latter does not wish to mention any other casinos or parent casinos. Gamblers often find out that they have wasted time and traffic only after registering or making a deposit. The second aspect of gambling is that the new member of interrelations – the white label casino owner – increases the risk. This means that the problem-solution chain becomes more extended, and gamblers are exposed to increased risks when there is a problem with a parent-partner casino.

How do you recognize a white-label casino? It’s not an easy task, as there is rarely any information about the parent casino. However, some casinos include the parent casino indications in their site text or their picture. It is possible to identify a white label by calling its support number. This number is the same as that for a parent casino, although casinos from different groups often use the same number. The poorest casinos can leave the standard site design. You can also go to the software manufacturer’s site – white label casinos will not be listed there. You can also use the search option. Most places have a list of casinos that offer definite software but do not usually list white labels.

It turns out that white-label casinos (as with poker rooms or bookmakers) offer great opportunities for businessmen-beginners looking to start their casinos but don’t want to invest a lot. This casino is not the best place to gamble. The risks are more significant, so gamblers should gamble at a parent casino.

The white label issue of online casinos and why they are there are the same: they want more money.

As the digital roulette spins, a new player has joined the virtual casino table – white-label casinos. They are like a flashmob, popping up to enliven the online gambling scene. What’s this hue and cry about white-label casinos? They’re small-scale online casinos that buy the rights to operate under their brand while using established software, such as Microgaming.

Picture this. You’re a software mogul like RTG or Microgaming. You craft gaming software and sell it to online casinos like Wheel of Wishes. It’s the exact old wine in a different bottle. The games and the payment processing are identical except for the branding. Now, how does one casino stand out in this sea of clones?

Casinos pull out the stops with advertising stunts, promotional offers, and affiliate programs. Some go a step further. They deal with software developers to resell their software, giving birth to white-label casinos. Pay a flat fee, and voila, you’re the proud owner of an online casino, complete with software, customer support, and payment processing. And the cherry on the cake? You get to plaster your brand all over it. The revenue? You pocket about half of the profit while the rest goes to the parent casino.

Is this a fair deal? It depends on who you ask. The software developer sits on a goldmine, earning from selling the software and a share of the casino’s profit. The parent casino gets a cut from the setup fee and ongoing revenue, with minimal marketing costs. While bearing the brunt of marketing, the white-label casino owner gets a ready-to-run casino at a fraction of the cost.

Now, what about the gambler? Here’s the rub. The white-label business model presents a dilemma. A gambler can only open an account and bag the bonus in one casino, either the parent or the white-label one. And the latter is only sometimes forthcoming about its parentage. Often, gamblers discover this only after investing time and money. Moreover, this extended casino network complicates resolving any issues that crop up.

So, how does one spot a white-label casino? It’s like playing detective. The parent casino’s details might be hidden in the site’s text or images. The customer support number might be the same for both. Or the site design may give it away.

In this digital gamble, white-label casinos are a wildcard. For the budding casino owner on a budget, they’re a bargain. For the gambler, they’re a mystery box. As the digital dice roll, it’s up to the player to decide whether to bet on white-label casinos or stick with the parent ones. After all, every player has their game, and every game has its player.

As the digital age continues to revolutionize the gambling industry, the emergence of white-label casinos has become a game-changer. These casinos are redefining the landscape, offering a unique blend of convenience and customization. But, as with any innovation, they bring both opportunities and challenges.

For entrepreneurs, white-label casinos are a golden ticket. They provide a lower barrier to entry into the lucrative online gambling market. With a modest investment, one can launch a fully functional casino under their brand, bypassing the costly and time-consuming processes of software development, licensing, and establishing customer support and payment systems. This democratization of casino ownership opens the doors for more players in the market, fostering diversity and innovation.

However, this ease of entry comes with its own set of complexities. While white-label casinos offer a streamlined path to casino ownership, they also necessitate a robust marketing strategy. Owners must not only attract players but also build brand loyalty in a market flooded with similar offerings. The challenge lies in differentiating their casino from the parent and other white labels, which requires creative marketing and unique player engagement strategies.

For software developers and parent casinos, white-label solutions are a profitable venture. They expand their market presence and generate continuous revenue streams without the heavy lifting involved in direct casino operation. This symbiotic relationship benefits both the software provider and the parent casino, creating a win-win scenario.

The gambler’s perspective, however, is more nuanced. On the one hand, white-label casinos expand choices, offering a plethora of new platforms to explore. On the other hand, the proliferation of similar casinos can be overwhelming and, at times, deceptive. Gamblers may struggle to distinguish between the myriad of options, potentially leading to confusion and mistrust. Furthermore, the extended chain of ownership can complicate customer service and dispute resolution.

In conclusion, white-label casinos represent both a revolution and a challenge in the online gambling industry. For entrepreneurs, they offer an accessible path to owning a casino. For software providers and parent casinos, they are a profitable expansion strategy. However, for gamblers, they present a mixed bag—more choices but also more complexity. As the industry continues to evolve, it will be fascinating to see how the dynamics between these different stakeholders develop. Ultimately, the success of white-label casinos will hinge on their ability to balance these diverse interests and continue innovating in a rapidly changing digital landscape.